THE KLIC MARKORIGINAL FORM. CONSIDERED EXPRESSION.
01 / KLIC IDENTITY
A recognizable form. A repeatable standard.
The supplied original logo remains the master. These newly defined usage standards preserve its form and create consistency across products and documents.
01
Clarity
The name comes before decoration. Prefer the original master at small sizes.
02
Consistency
Repeat one master, defined clear space and colors with distinct roles.
03
Measured depth
Use 2.5D for larger brand expressions. Keep it subordinate to content in interfaces.
02 / KLIC IDENTITY
Protect the master.
Preserve the original K · L · i · C paths and proportions. Use the supplied SVG without separating, rearranging or redrawing the letters.
Minimum clear space · x = H / 4
Clear space · scale
H is the visible height of the mark. Keep at least H/4 clear on every side, measured from the visible artwork rather than the SVG canvas.
UI · original
H ≥ 32 px
Brand · 2.5D
H ≥ 80 px
Print · original
H ≥ 10 mm
These are starting specifications for this identity system. Check that the i dot and strokes remain distinct in the final medium; enlarge when needed. Approve print colors with a physical proof.
Horizontal, stacked, Korean-name and consortium arrangements from the company CI page, composed with the existing KLiC SVG. The original symbol paths and proportions are preserved.
The Korean name is editable Paperlogy text, not the original PNG lettering outlines. Install the font included in the ZIP for editing. Use the original PNG below when the exact legacy lettering is required.
Keep the master logo colors intact. The following role-based palette governs product UI and brand backgrounds.
Action Blue
#245FC2
Primary action
klic.semantic.color.accent
Selection Blue
#2641B9
Selection & navigation
klic.semantic.color.navigation
Ink Navy
#132C46
Text & brand foundation
klic.semantic.color.text
Canvas
#FBFCFE
Light background
klic.semantic.color.surface
Tokens vary by theme. Use actual token references rather than hard-coding these HEX values across UI. The paths shown map to actual tokens in the default theme. Trace token references ↗
04 / COLOR EXPRESSIONS · 40 SVG
10 colorways. 40 expressions.
Explore the supplied logo collection by colorway. Original SVG colors and vectors are preserved. Values below belong to the logo assets and are shown separately from the shared product UI token palette.
Never replace the KLiC symbol with typed text. Signature names use the stated editable typeface. Supporting typography creates a consistent rhythm and hierarchy in Korean and English.
BRAND DISPLAY / PAPERLOGY
From small details to complete screens.
Aa Bb Cc · 0123456789
PRODUCT TEXT / PRETENDARD
Understanding comes first.
Keep headings concise and body copy clear. Use size and weight to express importance, with generous leading for longer passages.
Body 16 / 1.7 · Label 13 / 1.5
06 / KLIC IDENTITY
The same KLIC. In every setting.
Placement and surrounding space shape the impression more than size. Keep decorative effects within the supplied artwork.
DESIGN SYSTEM
Quiet inside the product.
Use a small original master and generous space so the content leads.
DESIGNED WITH INTENTION.
Depth in brand moments.
Use a larger 2.5D mark on covers and presentations. Add a solid backing over busy imagery.
×Do not distort proportions.
×Do not rotate or rearrange.
×Do not recolor, outline or add shadows.
READY TO USE
Start with the same source.
Original · light · dark · wordmarks · favicon. A vector asset package preserving the master geometry.
ORIGINAL FORM. CONSIDERED EXPRESSION.
